Mining in Africa is a significant primary industry and major contributor to the economy. But it also has a significant impact on the shape of our land and our fragile environment. Africa’s history and future is tied so closely to its earth.
To recognise this, we took our logo’s inspiration from the land. To show both respect and reverence to our environment our stylised rocks represent how vital sustainable practices are, both to our foundations as a business and Africa’s foundations for economic growth.
The colour palette was chosen to reflect the deep and rich colours found on the African plains.